At EMERGENCY UK (“EMERGENCY UK”, “we”, “our” or “us”) we greatly value our donors and supporters, and thus we want to act with transparency  about the personal details we request when you    support us and how we use them. This Privacy Policy describes the policies and procedures followed by EMERGENCY UK  regarding the collection, use and disclosure of your personal data when you visit our website, or otherwise interact with us as a donor, volunteer or where you subscribe to our newsletter.. For the purpose of UK/EU data protection law, EMERGENCY UK is the controller of your personal data.

Please read this Privacy Policy carefully in order to understand our practices regarding your personal data and how we will treat it.

Collection of personal data

When you visit this website, or otherwise interact with us as a donor, volunteer or where you subscribe to our newsletter, we may collect the following data about you:

·       Information that you give us – you may give us personal data such as your first name and surname, your postal address, email address and any other information you choose to provide us about your donation or volunteer application. If you are a donor, you may also provide us with your payment card details.

·       Information that we collect about you – we automatically collect the IP address and basic technical information from all visitors to the website through our automatic data collection tools, including cookies and other commonly used technology (see our Cookies Policy below).

If you do not provide requested personal data, we may not be able to process your donation or your volunteer application. We do not collect special categories of personal data about our supporters or donors.

Use of personal data

We may use the personal data you give us for the following purposes:

Purpose Lawful Basis
To contact you and to respond to your requests and enquiries We have a legitimate interest to respond to your requests and enquiries for ongoing business administration
To confirm your donation has been received and provide you with a receipt (by sending a confirmation and thank you email) We have a legitimate interest to process your donation and properly administer our relationship with you
To set up direct debits or process one-off donations, including to claim Gift Aid where applicable We have a legitimate interest to process your donation, or to comply with our legal obligations
To deliver items to you that you have purchased We have a legitimate interest to provide you with the goods/services you have requested, to comply with our legal obligations or where necessary for the performance of our contract with you
To send you our newsletter and other updates where we have received your consent Where we have received your consent
To process your volunteer application We have a legitimate interest to consider a volunteer for a vacancy in accordance with our recruitment process
To personalise your visit to the website and to assist you while you use the website We have a legitimate interest to properly manage and administer our relationship with you and to ensure that we are effective and efficient
To improve the website by helping us understand who uses the website and administer the website We have a legitimate interest to properly manage and administer our relationship with you and to ensure that we are effective and efficient as possible
For fraud prevention and detection and to comply with applicable laws, regulations or codes of practice To comply with our legal obligations

You have the right to object to the processing of your personal data where that processing is carried out for our legitimate interest.

Sharing your personal data

EMERGENCY UK will not, under any circumstances, share your data with other companies or organisations for marketing purposes. We may need to share limited information with our service providers, including donation providers, payment providers and marketing providers, who process your data to help us send you relevant communications or process your donations and other purposes to perform services on our behalf. These service providers only act under our instruction and are not  allowed to use your data for their own purposes or disclose it to other third parties. Similarly, we may also share your personal data as required by law to protect our rights and property, or the rights, property or safety of others, including to advisors, law enforcement agencies, judicial and regulatory authorities.


We would also like to communicate with you and keep you updated on our work, how you can support our work and how your support  is contributing to help us achieve our goals. If you wish to receive these communications, you can opt in via our website. If you are already subscribed and would like to opt out of receiving future communications, you are free to unsubscribe from our mailing list or change your preferences at any time by clicking on the relevant links in our newsletter or by contacting us at We may also on occasion send you postal communications where this is in our legitimate interest and where we believe the communication will be of interest to you.

International transfers

In certain circumstances we may disclose personal data to third parties located in countries located outside the EU/UK which do not provide an equivalent level of protection to that provided in the EU/UK. Where EMERGENCY UK transfers personal data to those third parties, we will take steps to make sure such transfers are made in compliance with applicable data protection laws.


The security of your personal data is important to us. We take reasonable steps, consistent with generally accepted industry standards, including technical, administrative and physical safeguards to protect the personal data shared with us from loss, misuse and unauthorised access, disclosure, alteration and destruction. However, no method of security or transmission over the Internet is entirely secure. You should always use caution when transmitting personal data over the Internet.

Storage of personal data

We will retain your personal data for as long as it is necessary to achieve the purposes for which the data was collected. The criteria used to determine the retention periods include: (i) how long the personal data is needed to provide the services and operate the business; (ii) the type of personal data collected; and (iii) whether we are subject to a legal, contractual or similar obligation to retain the data (e.g., mandatory data retention laws, governmental orders to preserve data relevant to an investigation, or data that must be retained for the purposes of litigation or disputes).

Your rights

You may have certain rights in relation to your personal data which may be subject to limitations and/or restrictions. These rights include the right to: (i) request access to and rectification and erasure of your personal data; (ii) obtain restriction of processing or to object to processing of your personal data; and (iii) ask for a copy of your personal data to be provided to you, or a third party in a digital format (data portability). Where our processing is based on your consent, you have a right to withdraw your consent. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

You also have the right to lodge a complaint about the processing of your personal data with your local data protection authority.

Cookie policy

The section describes how and why EMERGENCY UK uses cookies on the website.

What are cookies?

A cookie is a text file that is sent from a website to the device (computer, tablet, smartphones, etc.) used by the user to view it. A cookie is saved on a user’s device for a set period of time (from a few minutes up to several months) and can be read from the website that sent it.

What types of cookies do we use?

This website uses two types of cookies: persistent and session cookies. Persistent cookies are cookies that remain on your device for a certain period of time (as indicated in the table below) or until you manually delete them or object to them. Session cookies are cookies that expire at the end of the browser session (e.g., when you leave our website and close your browser).

We use strictly necessary cookies to (i) save user preferences (including cookie preferences), and (ii) enable the functionality of and secure our website and our services.

We use non-essential (non-strictly necessary) cookies for advertising purposes and to observe and analyse traffic levels and other metrics on our website, which helps us improve our website as well as your overall user experience. We only use non-essential cookies where we have your consent (see below).

Cookies may be first party or third party, meaning they are operated by us (first party) or by another party (third party). Please note that interactions with the third party cookies on our website are governed by the privacy and cookie policies of the third party.

For more information on the types of cookies used, including their lifespan, please refer to the Types of Cookies Used section below.

Managing Cookies

On your first visit to our website, on the homepage you will see a cookie banner informing you why cookies are used, and asking you to consent to the non-essential cookies if you agree with us using them.

You can change your cookie preferences through the cookie banner, where you have the option of opting-in or opting-out to the use of non-essential cookies on your device. However, you can also update your cookie preferences at all times by clicking on the [Managing Cookie Preferences] link which is included at the bottom of our website. Please note that you cannot disable strictly necessary cookie since these affect the functionality of our website and your ability to use certain features and functionalities.

Types of Cookies Used

Domain Cookie Name Session or Persistent Purpose Lifespan

Strictly Necessary Cookies

EMERGENCY UK itsec-hb-login- Session Security Session
EMERGENCY UK sucuri_cloudproxy_uuid_ Persistent Security 1 day
EMERGENCY UK cp-impression-added-forcp_id_XXXXy, cp_id_Xyyyy, ginger-cookie Persistent Save cookie preferences 30 days
EMERGENCY UK wordpress_logged_in; wordpress_sec; wordpress_test_cookie; wp-settings-time-9 Session Access and authentication Session

Non-Essential Cookies

Google LLC _ga, Persistent Analytics 2 years
_gat, Persistent Analytics 1 minute
 _gid Persistent Analytics 1 day
Facebook _fbp; tr Persistent Advertising 3 months

How do I change my cookies settings?

Remember that if you disable cookies we will not be able to ensure optimal operation of the website.

You can disable cookies from your browser’s settings – when you do, remember to delete all cookies already present for security. Below are the links to the instructions for disabling cookies in the most widespread browsers (links verified at the date of the latest update of this document):




Microsoft Edge

To opt out of being tracked by Google Analytics across all websites, visit

Please note that you cannot disable strictly necessary cookies since these affect the functionality of our website and your ability to use certain features and functionalities.

Revisions to this Privacy Policy

We may revise or supplement this Privacy Policy from time to time. If we make any substantial changes to the way we use or share your personal data, we will notify you prior to the change becoming effective. We encourage you to refer to this Privacy Policy on an ongoing basis so you understand our current privacy practices.

External links

This website may, from time to time, contain links to external sites operated by third parties. We are not responsible for these third party sites or the content of such third party sites. Once you have left the website, we cannot be responsible for the protection and privacy of any information which you provide. You should exercise caution and look at the privacy policy for the website you visit.

Contact us

If you have any doubts or questions about these issues, please feel free to contact us by emailing, or address your correspondence to EMERGENCY UK, Unit 117, Mare Street Studios, 203-213 Mare Street, London, E8 3JS

Emergency UK

Stay in touch with EMERGENCY UK’s newsletter

FR Fundraising Badge
Back To Top